DrinkWise — Branding and Web Design
Overview
Background Information:
Client: Senior Project Start-Up
Product: Alcohol Sensing Patch
The client is a senior project start-up that has developed an innovative product in the form of an alcohol sensing patch. This patch is designed to be worn on the arm, similar to a band-aid, and utilizes chemical sensing technology to detect and indicate the wearer’s blood alcohol level (BAC) estimated from their sweat. The primary objective of the client is to contribute to the creation of a safer and healthier drinking culture.
Problem Statement:
In order to effectively communicate the DrinkWise mission and enhance its brand image, we focused on these key improvements:
Logo Redesign
Branding (Colors, Graphic Elements, Typeface)
Pitch Deck Presentation Template
Packaging Design
Redesign the landing page of the current website
Categories
Wellness
Web Design
Date
Jun 8, 2023
Client
DrinkWise
DrinkWise — Branding and Web Design
Overview
Background Information:
Client: Senior Project Start-Up
Product: Alcohol Sensing Patch
The client is a senior project start-up that has developed an innovative product in the form of an alcohol sensing patch. This patch is designed to be worn on the arm, similar to a band-aid, and utilizes chemical sensing technology to detect and indicate the wearer’s blood alcohol level (BAC) estimated from their sweat. The primary objective of the client is to contribute to the creation of a safer and healthier drinking culture.
Problem Statement:
In order to effectively communicate the DrinkWise mission and enhance its brand image, we focused on these key improvements:
Logo Redesign
Branding (Colors, Graphic Elements, Typeface)
Pitch Deck Presentation Template
Packaging Design
Redesign the landing page of the current website
Categories
Wellness
Web Design
Date
Jun 8, 2023
Client
DrinkWise
DrinkWise — Branding and Web Design
Overview
Background Information:
Client: Senior Project Start-Up
Product: Alcohol Sensing Patch
The client is a senior project start-up that has developed an innovative product in the form of an alcohol sensing patch. This patch is designed to be worn on the arm, similar to a band-aid, and utilizes chemical sensing technology to detect and indicate the wearer’s blood alcohol level (BAC) estimated from their sweat. The primary objective of the client is to contribute to the creation of a safer and healthier drinking culture.
Problem Statement:
In order to effectively communicate the DrinkWise mission and enhance its brand image, we focused on these key improvements:
Logo Redesign
Branding (Colors, Graphic Elements, Typeface)
Pitch Deck Presentation Template
Packaging Design
Redesign the landing page of the current website
Categories
Wellness
Web Design
Date
Jun 8, 2023
Client
DrinkWise
