Background Information:

Hidden Travel is a mobile app designed to help users discover unique travel destinations and experiences while connecting with people around the world.

Travelers can also share their experiences in an activity feed for their friends to view and save to their respective custom trip folders. The existing landing page is a generic marketing channel, which might deter users from downloading and using the mobile application. Our solution aims to better visually represent the features of the application.

The founders of Hidden reached out to Iter8 to redesign their website landing page, create a logo, and develop a brand guideline.

Problem Statement:

How might we develop a modernized and cohesive solution that accurately represents the brand’s message?