Background Information:

Monk, a remote work rental van company is a budding business that came to us to give the customer touch points of the business some more shape and form. We did this through Branding and a web prototype. Monk is a van company seeking to capitalize on the remote work boom, providing a unique experience to those in the high-tech space to be able to escape the reality of remote work, and make remote work, work in the way they originally imagined. So we needed to be able to create and communicate a brand voice and web touchpoint that catered and spoke to the needs of workers in that space while providing the necessary information and providing form to the rental flow to make the experience of renting with Monk smooth.

Problem Statement:

How might we engage with our target customer to demonstrate how Monk is different from other van companies, and meets their unique needs?