The Multi Cultural Center at Cal Poly wanted to create a brand identity for Lunar New Year 2024 to promote the activities on campus and increase awareness for the celebration.

Lunar New Year with Cal Poly MultiCultural Center

Overview

Background Information

We connected with the Multi Cultural Center at Cal Poly to create a brand identity for Lunar New Year 2024 to promote the activities on campus and increase awareness for the celebration. Our project spanned January 8th-January 25th to produce the following deliverables: printed material (stickers) and media templates (Instagram carousel, post, and story templates).

Problem Statement:

How might we create brand guidelines for MultiCultural Center’s Lunar New Year celebrations that represent cultural communities on campus and honor the year of the wood dragon through a festival?

Categories

Culture & Diversity

Branding

Date

Mar 19, 2024

Client

Cal Poly Multicultural Center

Live Preview

The design team: Kylie Wong, Graphic Communication, UX/UI, Media Arts, Society and Technology — Project Manager Navyaa Vemuri, GrC, Individual Course of Study — Project Manager Rachna Setlur, Business Administration, Marketing — Project Manager Audrey Pae, Business Administration, Information Systems — Designer Caitlyn Chailitilerd, Graphic Communication, UX/UI — Designer Sameeha Siraj, Graphic Communication, UX/UI — Designer.
The brand guide of the Lunar New Year project.
Instagram carousel post banner, red version.

Lunar New Year with Cal Poly MultiCultural Center

Overview

Background Information

We connected with the Multi Cultural Center at Cal Poly to create a brand identity for Lunar New Year 2024 to promote the activities on campus and increase awareness for the celebration. Our project spanned January 8th-January 25th to produce the following deliverables: printed material (stickers) and media templates (Instagram carousel, post, and story templates).

Problem Statement:

How might we create brand guidelines for MultiCultural Center’s Lunar New Year celebrations that represent cultural communities on campus and honor the year of the wood dragon through a festival?

Categories

Culture & Diversity

Branding

Date

Mar 19, 2024

Client

Cal Poly Multicultural Center

Live Preview

The design team: Kylie Wong, Graphic Communication, UX/UI, Media Arts, Society and Technology — Project Manager Navyaa Vemuri, GrC, Individual Course of Study — Project Manager Rachna Setlur, Business Administration, Marketing — Project Manager Audrey Pae, Business Administration, Information Systems — Designer Caitlyn Chailitilerd, Graphic Communication, UX/UI — Designer Sameeha Siraj, Graphic Communication, UX/UI — Designer.
The brand guide of the Lunar New Year project.
Instagram carousel post banner, red version.

Lunar New Year with Cal Poly MultiCultural Center

Overview

Background Information

We connected with the Multi Cultural Center at Cal Poly to create a brand identity for Lunar New Year 2024 to promote the activities on campus and increase awareness for the celebration. Our project spanned January 8th-January 25th to produce the following deliverables: printed material (stickers) and media templates (Instagram carousel, post, and story templates).

Problem Statement:

How might we create brand guidelines for MultiCultural Center’s Lunar New Year celebrations that represent cultural communities on campus and honor the year of the wood dragon through a festival?

Categories

Culture & Diversity

Branding

Date

Mar 19, 2024

Client

Cal Poly Multicultural Center

Live Preview

The design team: Kylie Wong, Graphic Communication, UX/UI, Media Arts, Society and Technology — Project Manager Navyaa Vemuri, GrC, Individual Course of Study — Project Manager Rachna Setlur, Business Administration, Marketing — Project Manager Audrey Pae, Business Administration, Information Systems — Designer Caitlyn Chailitilerd, Graphic Communication, UX/UI — Designer Sameeha Siraj, Graphic Communication, UX/UI — Designer.
The brand guide of the Lunar New Year project.
Instagram carousel post banner, red version.

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    © 2025 Cal Poly Iter8. All right reserved

Works

Home

About

Contact

  • Reach out to us.

    © 2025 Cal Poly Iter8. All right reserved

Works

Home

About

Contact

  • Reach out to us.

    © 2025 Cal Poly Iter8. All right reserved