SLO Transit Redesign — a UX/UI case study (Creating a more modern, yet familiar experience for our local transit system)

SLO Transit is the public transit system for the city of San Luis Obispo, which provides daily fixed-route transit services within the city limits and to our university, Cal Poly SLO. Riders rely on SLO Transit’s many bus routes to work, study, and attend events. However, the current solution to navigate their services — the SLO Transit mobile application — is unguided, inconsistent, and difficult to navigate, which can discourage people to ride the bus and hinders the county’s efforts to reduce emissions.We redesigned the SLO Transit mobile application to improve the rider experience and to incorporate new features that both first-time riders and frequent riders would find useful.

Problem Statement

The SLO Transit users have voiced many concerns with the service’s mobile application. Riders often have trouble knowing which bus to take to get to their destinations, and frequent users speak about the app’s cluttered and inaccessible interface. Since many people rely on this mode of transportation every day, it is crucial that key information is clear and accurate.