Background Information:

Sri Bala, a lovely member of our iter8 design community, pitched her family’s company for an iter8 rebrand. This project intends to bring product design solutions to an existing sparkling beverage on the market, improving the website and can label design for South Bay Naturals. We met with Sri, Marketing and Brand Manager for South Bay Naturals on a weekly basis to present our work, implement feedback, and determine how to move the project forward.

Sri shared insight on the audience for the two soda flavors, Panagam and Jaljeera including trade shows, grocery shoppers, those shopping with and for family, and students looking for a sweet treat.

A few priorities for improvement as requested by Sri and her family:

Refresh the design system
• Colors, fonts, graphics for packaging, a modified logo

Redesign the website
• Develop the home, about, shop, and find pages

Rebrand the can label design
• Create a visually appealing label that features the distinct flavor profiles
• Improve storytelling, hierarchy, and content arrangement

Problem Statement:

How might we… Create a unique brand identity for product, web, and packaging that is appealing towards a general consumer pool by highlighting the distinct flavor profile and health benefits of the Panagam and Jaljeera flavors of South Bay Naturals?