Symplifi is meant to help those with POTS, Long COVID, and ME/CFS, whether diagnosed or undiagnosed, understand symptoms and manage their medical condition.

Symplifi — Making Symptom Tracking Accessible

Overview

Background Information:

Symplifi, originally named RISE, is a POTS symptom tracking app that is used on mobile and smartwatch. Our client, Alex Rosenbaum, a fourth-year Mechanical Engineering student at Cal Poly, created this product alongside his studies. Symplifi is meant to help those with POTS, Long COVID, and ME/CFS, whether diagnosed or undiagnosed, understand symptoms and manage their medical condition. With these illnesses, the symptom tracking process can often be overwhelming and frustrating. As designers, our task was to simplify the complex process of tracking symptoms for users. Additionally, we wanted to help users organize and make sense of their unpredictable symptoms. Over 8 weeks, our team was responsible for re-creating the branding of the product as well as establishing the design of its mobile, smartwatch, and website interface.

Problem Statement:

In order to effectively communicate Symplifi’s mission and create a user-friendly symptom tracking process, we focused on these key improvements:

  1. Logo Redesign

  2. Branding (Colors, Graphic Elements, Typeface, Product Name)

  3. Smartwatch App Prototype

  4. 3 Mobile App Screens (Homepage, Calendar, Data Logging)

  5. Product Landing Page

Categories

Health Tracking

Smartwatch Design

Date

Apr 5, 2024

Client

Symplifi

The Symplifi design team: Kathy Lou, 4th year, Art & Design (Graphic Design concentration) - PM Apoorva Gowda, 1st year, Graphic Communication - PM Ashley Ho, 3rd year Graphic Communication (UX/UI concentration) - Designer Riley Williamson, 3rd year Art & Design (Graphic Design concentration) - Designer Elisha Lee, 1st year Graphic Communication - Designer Emmett Pfeffermann, 2nd year Graphic Communication (UX/UI concentration) - Designer Alex Rosenbaum: Client - CEO of Symplifi.
Symplifi's final brand guide.
An example of an interaction available on the smartwatch prototype.

Symplifi — Making Symptom Tracking Accessible

Overview

Background Information:

Symplifi, originally named RISE, is a POTS symptom tracking app that is used on mobile and smartwatch. Our client, Alex Rosenbaum, a fourth-year Mechanical Engineering student at Cal Poly, created this product alongside his studies. Symplifi is meant to help those with POTS, Long COVID, and ME/CFS, whether diagnosed or undiagnosed, understand symptoms and manage their medical condition. With these illnesses, the symptom tracking process can often be overwhelming and frustrating. As designers, our task was to simplify the complex process of tracking symptoms for users. Additionally, we wanted to help users organize and make sense of their unpredictable symptoms. Over 8 weeks, our team was responsible for re-creating the branding of the product as well as establishing the design of its mobile, smartwatch, and website interface.

Problem Statement:

In order to effectively communicate Symplifi’s mission and create a user-friendly symptom tracking process, we focused on these key improvements:

  1. Logo Redesign

  2. Branding (Colors, Graphic Elements, Typeface, Product Name)

  3. Smartwatch App Prototype

  4. 3 Mobile App Screens (Homepage, Calendar, Data Logging)

  5. Product Landing Page

Categories

Health Tracking

Smartwatch Design

Date

Apr 5, 2024

Client

Symplifi

The Symplifi design team: Kathy Lou, 4th year, Art & Design (Graphic Design concentration) - PM Apoorva Gowda, 1st year, Graphic Communication - PM Ashley Ho, 3rd year Graphic Communication (UX/UI concentration) - Designer Riley Williamson, 3rd year Art & Design (Graphic Design concentration) - Designer Elisha Lee, 1st year Graphic Communication - Designer Emmett Pfeffermann, 2nd year Graphic Communication (UX/UI concentration) - Designer Alex Rosenbaum: Client - CEO of Symplifi.
Symplifi's final brand guide.
An example of an interaction available on the smartwatch prototype.

Symplifi — Making Symptom Tracking Accessible

Overview

Background Information:

Symplifi, originally named RISE, is a POTS symptom tracking app that is used on mobile and smartwatch. Our client, Alex Rosenbaum, a fourth-year Mechanical Engineering student at Cal Poly, created this product alongside his studies. Symplifi is meant to help those with POTS, Long COVID, and ME/CFS, whether diagnosed or undiagnosed, understand symptoms and manage their medical condition. With these illnesses, the symptom tracking process can often be overwhelming and frustrating. As designers, our task was to simplify the complex process of tracking symptoms for users. Additionally, we wanted to help users organize and make sense of their unpredictable symptoms. Over 8 weeks, our team was responsible for re-creating the branding of the product as well as establishing the design of its mobile, smartwatch, and website interface.

Problem Statement:

In order to effectively communicate Symplifi’s mission and create a user-friendly symptom tracking process, we focused on these key improvements:

  1. Logo Redesign

  2. Branding (Colors, Graphic Elements, Typeface, Product Name)

  3. Smartwatch App Prototype

  4. 3 Mobile App Screens (Homepage, Calendar, Data Logging)

  5. Product Landing Page

Categories

Health Tracking

Smartwatch Design

Date

Apr 5, 2024

Client

Symplifi

The Symplifi design team: Kathy Lou, 4th year, Art & Design (Graphic Design concentration) - PM Apoorva Gowda, 1st year, Graphic Communication - PM Ashley Ho, 3rd year Graphic Communication (UX/UI concentration) - Designer Riley Williamson, 3rd year Art & Design (Graphic Design concentration) - Designer Elisha Lee, 1st year Graphic Communication - Designer Emmett Pfeffermann, 2nd year Graphic Communication (UX/UI concentration) - Designer Alex Rosenbaum: Client - CEO of Symplifi.
Symplifi's final brand guide.
An example of an interaction available on the smartwatch prototype.
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    © 2025 Cal Poly Iter8. All right reserved

  • Reach out to us.

    © 2025 Cal Poly Iter8. All right reserved

  • Reach out to us.

    © 2025 Cal Poly Iter8. All right reserved