Yardy — Growing a Shoe Brand that Grows with You.
Overview
Background Information:
Yardy, an innovative startup founded by Cal Poly student Zander Sheffield, is dedicated to addressing the evolving needs of children’s feet with its unique shoe product. Designed to accommodate the growth of children’s feet, Yardy offers an extendable shoe solution that seamlessly adjusts as their little feet develop. By providing parents with a cost-effective and time-saving footwear option, Yardy ensures children always wear shoes that fit comfortably.
At Cal Poly iter8, our team had the privilege of creating a comprehensive branding style guide and a partial website solution to support Yardy’s future growth while effectively conveying the brand’s core values.
Project Goals:
We had two main deliverables to complete for our client:
Develop a comprehensive branding system that encompasses all aspects of Yardy’s identity, including logo design, color palette, typography, and visual elements. This system will ensure consistency and cohesiveness across the brand, creating a strong and recognizable brand presence.
Design an engaging and visually appealing website landing page that captures the essence of Yardy’s brand.
Categories
Community
Branding
Date
Client
Yardy
Yardy — Growing a Shoe Brand that Grows with You.
Overview
Background Information:
Yardy, an innovative startup founded by Cal Poly student Zander Sheffield, is dedicated to addressing the evolving needs of children’s feet with its unique shoe product. Designed to accommodate the growth of children’s feet, Yardy offers an extendable shoe solution that seamlessly adjusts as their little feet develop. By providing parents with a cost-effective and time-saving footwear option, Yardy ensures children always wear shoes that fit comfortably.
At Cal Poly iter8, our team had the privilege of creating a comprehensive branding style guide and a partial website solution to support Yardy’s future growth while effectively conveying the brand’s core values.
Project Goals:
We had two main deliverables to complete for our client:
Develop a comprehensive branding system that encompasses all aspects of Yardy’s identity, including logo design, color palette, typography, and visual elements. This system will ensure consistency and cohesiveness across the brand, creating a strong and recognizable brand presence.
Design an engaging and visually appealing website landing page that captures the essence of Yardy’s brand.
Categories
Community
Branding
Date
Client
Yardy
